We've created a jewelry brand that is modern, crafty, accessible, and designed for independent women. 

The project included the market research, creating the business strategy, the communications strategy, doing trend research and finally creating the concept for the visual identity. 

Divided in phases, it started from defining the desired market and the brand's concepts, associated emotions, product range, style and definitions, services, business and communications strategies and finished with the visual identity.

The company offers very feminine and customized options of jewelry, but, at the same time, it is modern and focus on the idea of being there as a part of these women's life, who are free and responsible for themselves.